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RIO GRANDE VALLEY – The University of Texas Rio Grande Valley (UTRGV) Department of Intercollegiate Athletics announced on Monday the hiring of Dan Keefe as assistant director of ticket sales and operations.
Keefe will oversee group ticket sales and experiences while also assisting with ticket sales and operations for all UTRGV-ticketed athletic events. In addition, Keefe will assist the team in season ticket sales.
“We’re very excited for Dan to be the newest member of our team,” Assistant Athletic Director of Ticket Sales and Operations Nicholas Swanson said. “He brings a great understanding of what it takes to succeed at the FCS level from his time at Montana State. I’m confident Dan will make a positive impact on not only UTRGV Athletics, but the community here in the Rio Grande Valley, and I believe our fans and season ticket holders will enjoy the quality of customer service and professionalism they will experience when working with him.”
Keefe brings experience working for one of the premier FCS athletic departments in the country after spending over a year at Montana State. Working as a marketing and game operations graduate assistant with the Bobcats, Keefe primarily oversaw women’s basketball, volleyball, and tennis marketing initiatives, managed department social media pages, oversaw eight interns for game day and day-to-day marketing strategies and operations, and was the on-field director for Montana State football.
“I am excited to accept this position with the Vaqueros,” Keefe said. “Joining the family here brings a great opportunity to grow in my experiences and knowledge of collegiate athletics. I want to thank [Senior Vice President and Director of Athletics] Chasse Conque, [Senior Associate Athletic Director/Chief Revenue Officer] Derek Schramm, and Nick for this opportunity to join the UTRGV family. When I first got to the Valley, I knew this is home, the community has embraced me, and I am looking forward to meeting Vaquero nation! V’s Up!”
Prior to his time with Montana State, Keefe was the director of football operations for Minnesota State University Moorhead (MSU Moorhead) for five years. Keefe would work in a variety of recruiting tasks, maintained team travel and meal budget, managed a team of up to eight students for game day and equipment operations, and helped with multiple recruiting tasks.
Keefe is currently pursuing his Master of Science in sport and coaching science at Montana State and previously earned his Bachelor of Science in exercise science from MSU Moorhead in 2024.
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