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Wednesday, February 4
RGV Monthly
Home»Health»Improving Blood Pressure Care in the Rio Grande Valley
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Improving Blood Pressure Care in the Rio Grande Valley

Julian HerreraBy Julian HerreraFebruary 1, 2026No Comments4 Mins Read
Improving Blood Pressure Care in the Rio Grande Valley
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Advancements in Hypertension Care in Cameron County: A Collaborative Effort

In Cameron County, Texas, the health challenges imposed by hypertension are increasingly concerning. With approximately 34% of the population diagnosed with this condition—10% higher than the national average—there’s a pressing need for effective strategies to manage and control blood pressure. Recent initiatives led by the American Heart Association in collaboration with UT Health RGV and the Medical Associates of Brownsville (MAOB) are set to address this vital public health issue.

The Challenge of Hypertension in Cameron County

Hypertension is often referred to as a "silent killer" due to its asymptomatic nature. As high blood pressure frequently goes unnoticed until it leads to severe health complications, it is critical for communities like those in the Rio Grande Valley to establish robust healthcare frameworks focused on prevention and management.

A Commitment to Change

With a clear call to action, Melissa De La Garza, the Community Impact Director at MAOB, emphasized the organization’s commitment to addressing hypertension control in the area. Dr. Jorge Guevara, founder of MAOB, has instilled a “whatever it takes” philosophy to ensure patient health. With the clinic’s recent submission of Target:BP data, MAOB is already on track for recognition in the “Gold+” category, showcasing its focus on delivering high-quality care.

Implementing Evidence-Based Practices for Blood Pressure Management

In October 2022, a collaborative effort began between the American Heart Association and UT Health RGV to revamp blood pressure care at MAOB. The two organizations introduced a standardized treatment protocol aimed at enhancing blood pressure management for every patient visiting the clinic.

Target:BP and Self-Measured Blood Pressure Practices

Central to this initiative is the Target:BP program, which facilitates the consistent monitoring and management of blood pressure. Health professionals at MAOB have received technical training focused on the benefits of Self-Measured Blood Pressure (SMBP) practices. Implementing these methods not only empowers patients but also assures healthcare staff adhere to evidence-based practices, optimizing blood pressure management.

Continuous Training for Staff

Training is an ongoing requirement within this program. Every 6-12 months, staff members will undergo tests and retraining utilizing the Technique Quick Check Tool or similar assessment methods. This ensures that they possess up-to-date knowledge and skills for accurate blood pressure measurement—an essential component in providing effective care to patients.

Inclusivity in Patient Education

Recognizing the diverse cultural landscape of the community, educational materials regarding hypertension are readily available in both English and Spanish. This approach not only helps to inform patients but also fosters a supportive environment where understanding and managing hypertension becomes a collective goal.

A Foundation for Future Collaborations

MAOB’s efforts, reinforced by the partnership with the American Heart Association and UT Health RGV, lay a solid foundation for further collaborative innovations. This initiative not only strives to improve individual patient outcomes but also aims to elevate the overall health standards in Cameron County, paving the way for a healthier community.

Understanding the Mission of the American Heart Association

The American Heart Association has remained at the forefront of cardiovascular health awareness for nearly a century. It dedicates itself to ensuring equitable health resources for communities across the nation. Through numerous partnerships, the association funds pioneering research, advocates for public health, and disseminates life-saving information vital for preventing heart diseases and improving health outcomes.


By focusing on integrated healthcare approaches that prioritize patient education, evidence-based treatment protocols, and continuous training, the collaboration between the American Heart Association, UT Health RGV, and MAOB stands as a model for tackling hypertension effectively. As these initiatives unfold, the hope is to create a healthier future for all residents in the Rio Grande Valley and beyond.

For more information on managing hypertension, visit the American Heart Association’s resource page on high blood pressure.

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Julian Herrera

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