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RIO GRANDE VALLEY – Ahead of a new athletics season beginning in August, The University of Texas Rio Grande Valley (UTRGV) Department of Intercollegiate Athletics announced today a 10-year partnership with Paciolan to deliver industry-leading ticketing and marketing solutions for the Vaqueros.
Through the partnership with Paciolan, the leading ticketing and marketing technology provider in college athletics, fans of the Vaqueros will enjoy an enhanced experience throughout the ticket-buying journey and custom-tailored email marketing campaigns to keep them informed on their favorite UTRGV events and offers.
Fans will receive an email next week with instructions to activate their ticketing account. UTRGV faculty and staff will receive a separate email at a later date outlining the account activation process and how to access discounted ticket pricing and exclusive special offers.
“As UTRGV Athletics continues to evolve and our fan base and season ticket holder base experiences unprecedented growth, it became abundantly clear we needed to invest in systems that allow us to improve our fan experience, make better data-driven decisions to improve accessibility, and better serve our supporters through streamlined communication,” UTRGV Senior Vice President and Director of Athletics Chasse Conque said. “Partnering with Paciolan is a significant investment in the long-term infrastructure of our department that will allow us to gain improved insights and serve our fans better while recognizing and rewarding their loyalty. Our rapid growth created the need for a more robust, centralized platform that creates a more unified experience for fans as we progress into the next era of UTRGV Athletics.”
Through Paciolan’s digital ticketing platform, UTRGV fans can conveniently purchase tickets, receive them instantly via text message, transfer or exchange tickets before an event, and seamlessly scan their tickets for entry, all from their mobile device. In addition to enhancing convenience for fans, this technology enables UTRGV Athletics to deliver more personalized communications, promotions, and offerings by tailoring the fan experience to individual interests and engagement preferences.
“Chasse and his team have elevated UTRGV Athletics in an incredible way during their time in the Valley,” said Brendan Lynch, President of Paciolan. “With so much excitement around the Vaqueros, we look forward to teaming up to provide streamlined ticketing technology along with advanced data and marketing solutions to bring their fans even closer to the action.”
The Paciolan platform will integrate seamlessly into the official website of UTRGV Athletics, GoUTRGV.com, which will continue to provide secure, convenient, and easily accessible links to purchase tickets. GoUTRGV.com is powered by SIDEARM Sports, a division of Paciolan parent company Learfield.
About Paciolan
Paciolan, a Learfield company, is a leader in ticketing, fundraising, marketing, analytics, and mobile solutions with over 45 years of experience serving more than 500 live entertainment organizations. Paciolan’s technology enables the sale of more than 120 million tickets per year by powering over 180 college athletic programs, more than 100 professional sports and arenas organizations, 75 performing arts venues, and several regional ticketing partners who serve hundreds of venues. Learn more at Paciolan.com.
Learfield is a media, data, and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions.
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