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Sunday, January 18
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Home»Health»Texas Democrats Join Forces in the Rio Grande Valley to Engage Latino Voters
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Texas Democrats Join Forces in the Rio Grande Valley to Engage Latino Voters

Julian HerreraBy Julian HerreraDecember 21, 2025No Comments4 Mins Read
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Talarico and Pulido Unite to Win Over Latino Voters in South Texas

WESLACO, TX — In a significant political move, U.S. Senate candidate James Talarico partnered with renowned Tejano musician and aspiring congressman Bobby Pulido at a recent Democratic rally in the Rio Grande Valley. This alliance aims to capture the crucial Latino vote, particularly those who previously supported Donald Trump in the 2024 election.

A New Alliance in South Texas Politics

During the rally, Talarico and Pulido emphasized their commitment to bridging party divides and focusing on shared values. "We refuse to be confined to our party," Talarico stated. "We’re speaking to something deeper in this state and in this country." This sentiment resonated with attendees eager for change and unity in Southern Texas.

"Bobby is bringing people together across the political spectrum," Talarico continued. Pulido expressed admiration for Talarico’s public service and advocacy, stating he had followed the candidate’s journey long before his rise to fame. “He resonated with me a long time ago,” Pulido remarked, indicating an early appreciation for Talarico’s voice in politics.

Engaging the Voter Base

Attendees like Genesis Ponce, a 30-year-old social worker from Brownsville, expressed optimism for a renewed political momentum. "I feel like he’s really speaking to both sides," Ponce explained, drawing on a long history of discussions about a ‘blue wave’ that never materialized in Texas. This rally evoked feelings of hope, with Ponce asserting, “I’m just like an optimist, so I hope this is the moment.”

Talarico’s visit to the Rio Grande Valley comes shortly after announcing his candidacy in September. He promises to focus more of his campaign efforts in the area as the March primary approaches, eager to solidify his base among Latino voters—a demographic pivotal to his campaign strategy.

Addressing Controversies

Talarico’s outreach contrasts sharply with his primary opponent, Jasmine Crockett, who has faced backlash for controversial remarks made in an interview with Vanity Fair. Crockett suggested that some members of the Latino community who supported Trump exhibited a "slave mentality." Although she later clarified her comments, many view her statements as damaging.

As Talarico courts Latino voters disaffected by Crockett’s remarks, he aims to position himself as a unifying candidate with more inclusive messaging. “My point then — and now — is to highlight the shared struggle between Black and Brown communities,” Crockett clarified in a subsequent interview on CNN, highlighting the complexities surrounding her statements.

Polling Dynamics

Despite his intentions, Talarico faces challenges in this competitive political landscape. Recent polling data suggests that he is trailing behind Crockett by eight percentage points, as reported by Texas Southern University. Addressing this gap, Talarico is focused on increasing his name recognition through direct voter engagement.

Pulido’s Congressional Bid

Meanwhile, Pulido also finds himself in a competitive race for Texas’ 15th Congressional District, which spans from Hidalgo to Central Texas. Recent elections saw the district flip to Republican control under Monica De La Cruz, who won by leveraging a growing trend of Latino voters in favor of GOP candidates. Pulido aims to shift this back to Democratic hands, emphasizing the need for representation aligned with community values.

Before facing De La Cruz in the general election, Pulido must secure the Democratic nomination against competitor Ada Cuellar, a doctor from Harlingen. Cuellar’s campaign focuses on critical issues like wage increases, affordable healthcare, and education investments. Particularly notable is her recent digital ad promoting women’s healthcare, which positions her as a strong candidate for progressive voters.

The Importance of the Latino Vote

With large Republican gains affecting the region, both Talarico and Pulido recognize that winning over Latino voters is crucial not only for their campaigns but also for solidifying the Democratic presence in Texas. Their collaborative presence at the rally embodies a strategy aimed at outreach to a demographic that has been fluctuating in political loyalty.

In conclusion, as the primary election approaches, Talarico and Pulido’s alliance signals a committed effort to engage Latino voters with a message of unity and bipartisanship. The outcome of their campaigns may significantly impact the political landscape across South Texas as they navigate the complexities of voter sentiment in a changing demographic arena.


For further insights, stay updated with the latest from the Texas political scene and analyses of upcoming elections.

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Julian Herrera

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